Meet Miss Fair & White Gold 2014 queen, Tiana Dimoke + pics from the pageant
The first runner up, Uba Chikosolu Uzondu an undergraduate of open university won a diamond studded Russian crafted wristwatch, 250,000 while second runner up, Loveth Sade Awode a model and student of OAK fashion school Lekki, got the same wristwatch, and 150,000.
The event held on Friday March 28th at the Civic Centre in Lagos. Continue to see more photos...
It was a night of colour, glamour and glitz with the crème
de la crème of society in attendance. Indeed the ambience of the civic centre,
in Victoria Island Lagos was electrifying and the audience thrilled on the
night of Friday March 28, 2014, when Fair & White Gold Range of Cosmetics
products were launched and the brand ambassadors unveiled among the high
profile dignitaries who gathered at the Civic centre for the event include
Director General of NAFDAC, Dr, Paul Orhii, IT Guru and Chairman of Zinox
computers, Leo Stan Ekeh,Chairman , Embassy Pharmacy, Pharm Nnamdi Obi, Chairman Neros Pharmaceuticals, Chief Poly
Emenike, Hon(Barr) Uzama Okpaleke, MD,
Ginpat Aluminium,Chairman & MD of Green Life Pharm, Obiora Chukwuka &
Ebere Obi,Publisher of Encomium magazine,Kunle Bakare, among others. Stake
holders in the fashion and beauty industry were also there. The pack was led by
foremost cosmetologist and Iya Oge Opral Benson, Foremost Fashion Designer,
Hajia Abba Folawiyo, former NTA Big Girl, Barrister Grace Egbagbe, Nollywood
actress,Uche Jombo, Toyin Alakiu, and
Kemi Adewunmi . Labo DERMA Group France was represented by their
CEO/PRESIDENT, Mr. Xavier Tancogne and Ms Marie Helene Girard of Yelen Paris. Captains
of industry like, Chief Ben Amuta, Benneks Group of companies, Chief Ben
Chinemelum, Chinbell Industries and Chief Bego Uluabuike graced the occasion
The Highly Elated CEO of BOZAC conglomerate, Patrick
Chibueze, in his welcome address, paid glowing tribute to BOZAC partners and
manufacturers of Fair & White, Labo Derma of France for its rigorous
research which culminated in the production of the brand. BOZAC which is also
Labo Derma’s representative in Nigeria and sole distributor of Fair and White
Gold, Chibueze assured, will work hard to ensure that the product dominates the
Nigerian Market. The BOZAC boss said that the Fair and White Range meets the
aspiration of the Nigerian woman who desires a glowing skin. Representatives of
Fair & White Gold at the event were full of praises for Bozac and pledged
that the company will continue to strategically partner with BOZAC. The Trio
of Egbagbe, Benson and Hajia Folawiyo were on hand to masterfully unveil
the brand ambassadors.
Dimoke Tiana a third year philosophy undergraduate of UNIBEN
emerged the overall Fair and White ambassador. Tiana, an Indigene of Aguata
L.G.A in Anambra State was emotion struck while being unveiled as the brand
ambassador. Tears freely cascaded down her cheeks while she was being handed
the keys of her brand new Nissan 2013 Rogue. Tiana also went home with a
diamond studded Russian Jewel crafted Swarovski wristwatch. The first runner
up, Uba Chikosolu Uzondu an undergraduate of open university won a diamond
studded Russian crafted wristwatch, 250,000 while second runner up, Loveth Sade
Awode a model and student of OAK fashion school Lekki, got the same wristwatch,
150,000. Mrs. Benson congratulated the winners and urged them to be good
ambassadors of Fair and white Gold.
The evening featured surreal musical performances by Akin
Shuga and his band, Dauda and other A-List Stand up Comedians as well as the
famous Ohafia war dance. Aficionados and connoisseurs of good wines and
champagne had a Good Friday night treat and bar tenders kept the guests busy
with constant supplies.
Fair and white gold range comes in a line of exceptional
skin care formulae with focus on different aspects of the beauty of the African
woman. With the launching, supermarkets and stores across the country will have
the products
It is true that
Nigerian’s cosmetics market is saturated with a plethora of skin products, the
entry of Fair and White Gold in the fray will no doubt cause a major upset as
regard consumers’ loyalty. This is because excellence and efficacy are part of
the hallmark and Unique Selling Position (USP) of the brand. Besides, Fair
& White Gold ranges of products do not leave a hole in your pocket. It is
cost effective and can be afforded by a broad spectrum of consumers across
income strata.
The presence of NAFDAC DG at the event bears huge testimony
to the fact that Fair & White Range underwent rigorous test set by the
relevant regulatory authority, NAFDAC, and received a clean bill of health
The BOZAC boss
expressed optimism that with their efficacy and affordability, the products
will tremendously enjoy consumer’s loyalty.v
Nigerians are Gradually taking the
die hard fan hish to the next level very soon dey will start fainting
crying and dying at their shows!
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